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Persian Plum

#712828

Persian Plum is a warm dark color with the hex code #712828. This moderately saturated hue can be represented as RGB 113, 40, 40 in digital design or CMYK 0%, 65%, 65%, 56% for print applications. Find matching Pantone color.

Persian Plum color values

HEX
#712828
RGB
113, 40, 40
HSL
0°, 48%, 30%
CMYK
0, 65, 65, 56

Shades & tints

Darker Lighter

About this color

Persian Plum sits at 0° on the color wheel with 48% saturation and 30% lightness, placing it in the red segment of the spectrum. The moderate 48% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Persian Plum is rendered as rgb(113, 40, 40), where the red channel dominates at 113, creating a strongly red-skewed appearance. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Persian Plum translates to a CMYK breakdown of 0C 65M 65Y 56K. A substantial black component (56%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Persian Plum

CSS Variable 

:root {
  --brand-primary: #712828;
  --brand-primary-rgb: 113, 40, 40;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#712828',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 65%
Y: 65%
K: 56%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(113, 40, 40)
rgba(113, 40, 40, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 0° on the color wheel

CNN logo
CNN
Ducati logo
Ducati
Ferrari logo
Ferrari
Honda logo
Honda

Frequently asked questions

What color is #712828?
#712828 is Persian Plum, a warm dark color with RGB values of 113, 40, 40. It has a hue of 0°, 48% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #712828?
The RGB color code for #712828 is rgb(113, 40, 40). This means it contains 113 red, 40 green, and 40 blue in the RGB color model.
Is Persian Plum a warm or cool color?
Persian Plum (#712828) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #712828 in CSS?
You can use #712828 in CSS with: background-color: #712828; or color: #712828; or as an RGB value: rgb(113, 40, 40). For print design, use CMYK: 0%, 65%, 65%, 56%.

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