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Plum

#711948

Plum is a warm dark color with the hex code #711948. This vibrant hue can be represented as RGB 113, 25, 72 in digital design or CMYK 0%, 78%, 36%, 56% for print applications. Find matching Pantone color.

Plum Color Values

HEX
#711948
RGB
113, 25, 72
HSL
328°, 64%, 27%
CMYK
0, 78, 36, 56

About this color

Plum sits at 328° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 64% saturation and 27% lightness, this vibrant dark hue conveys richness and intensity.

In digital design, warm colors like Plum work well for calls-to-action, accent elements, and creating urgency. Dark colors provide excellent contrast for text overlays and premium brand aesthetics.

When using Plum in print, the CMYK breakdown of 0%, 78%, 36%, 56% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

How to use Plum

CSS Variable

:root {
  --brand-primary: #711948;
  --brand-primary-rgb: 113, 25, 72;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#711948',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 78%
Y: 36%
K: 56%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(113, 25, 72)
rgba(113, 25, 72, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

2 brand s with colors near 328° on the color wheel

Frequently Asked Questions

What color is #711948?
#711948 is Plum, a warm dark color with RGB values of 113, 25, 72. It has a hue of 328°, 64% saturation, and 27% lightness in the HSL color space.
What is the RGB value of #711948?
The RGB color code for #711948 is rgb(113, 25, 72). This means it contains 113 red, 25 green, and 72 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#711948) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #711948 in CSS?
You can use #711948 in CSS with: background-color: #711948; or color: #711948; or as an RGB value: rgb(113, 25, 72). For print design, use CMYK: 0%, 78%, 36%, 56%.