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Vida Loca

#689F2D

Vida Loca is a neutral medium color with the hex code #689F2D. This moderately saturated hue can be represented as RGB 104, 159, 45 in digital design or CMYK 35%, 0%, 72%, 38% for print applications. Find matching Pantone color.

Vida Loca color values

HEX
#689F2D
RGB
104, 159, 45
HSL
89°, 56%, 40%
CMYK
35, 0, 72, 38

Shades & tints

Darker Lighter

About this color

Vida Loca sits at 89° on the color wheel with 56% saturation and 40% lightness, placing it in the green segment of the spectrum. The moderate 56% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Vida Loca is rendered as rgb(104, 159, 45), where the green channel leads at 159, pulling the color toward the green-yellow axis. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Vida Loca translates to a CMYK breakdown of 35C 0M 72Y 38K. With a moderate key (38%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Vida Loca

CSS Variable 

:root {
  --brand-primary: #689F2D;
  --brand-primary-rgb: 104, 159, 45;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#689F2D',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 35%
M: 0%
Y: 72%
K: 38%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(104, 159, 45)
rgba(104, 159, 45, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

8 brand s with colors near 89° on the color wheel

NVIDIA logo
NVIDIA
Shopify logo
Shopify
Wise logo
Wise
Microsoft logo
Microsoft

Frequently asked questions

What color is #689F2D?
#689F2D is Vida Loca, a neutral medium color with RGB values of 104, 159, 45. It has a hue of 89°, 56% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #689F2D?
The RGB color code for #689F2D is rgb(104, 159, 45). This means it contains 104 red, 159 green, and 45 blue in the RGB color model.
Is Vida Loca a warm or cool color?
Vida Loca (#689F2D) is a neutral color, sitting between warm and cool on the color wheel.
How do I use #689F2D in CSS?
You can use #689F2D in CSS with: background-color: #689F2D; or color: #689F2D; or as an RGB value: rgb(104, 159, 45). For print design, use CMYK: 35%, 0%, 72%, 38%.

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