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Purple

#681F7A

Purple is a cool dark color with the hex code #681F7A. This moderately saturated hue can be represented as RGB 104, 31, 122 in digital design or CMYK 15%, 75%, 0%, 52% for print applications. Find matching Pantone color.

Purple Color Values

HEX
#681F7A
RGB
104, 31, 122
HSL
288°, 59%, 30%
CMYK
15, 75, 0, 52

About this color

Purple sits at 288° on the color wheel, placing it in the cool color family, typically conveying calm and professionalism. With 59% saturation and 30% lightness, this moderately saturated dark hue balances visibility with restraint.

In digital design, cool colors like Purple work well for backgrounds, navigation, and establishing trust. Dark colors provide excellent contrast for text overlays and premium brand aesthetics.

When using Purple in print, the CMYK breakdown of 15%, 75%, 0%, 52% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

How to use Purple

CSS Variable

:root {
  --brand-primary: #681F7A;
  --brand-primary-rgb: 104, 31, 122;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#681F7A',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 15%
M: 75%
Y: 0%
K: 52%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(104, 31, 122)
rgba(104, 31, 122, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

4 brand s with colors near 288° on the color wheel

Frequently Asked Questions

What color is #681F7A?
#681F7A is Purple, a cool dark color with RGB values of 104, 31, 122. It has a hue of 288°, 59% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #681F7A?
The RGB color code for #681F7A is rgb(104, 31, 122). This means it contains 104 red, 31 green, and 122 blue in the RGB color model.
Is Purple a warm or cool color?
Purple (#681F7A) is a cool color with a hue between 120-300° on the color wheel.
How do I use #681F7A in CSS?
You can use #681F7A in CSS with: background-color: #681F7A; or color: #681F7A; or as an RGB value: rgb(104, 31, 122). For print design, use CMYK: 15%, 75%, 0%, 52%.