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Royal Blue

#667AFF

Royal Blue is a cool light color with the hex code #667AFF. This vibrant hue can be represented as RGB 102, 122, 255 in digital design or CMYK 60%, 52%, 0%, 0% for print applications. Find matching Pantone color.

Royal Blue color values

HEX
#667AFF
RGB
102, 122, 255
HSL
232°, 100%, 70%
CMYK
60, 52, 0, 0

About this color

Royal Blue sits at 232° on the color wheel with 100% saturation and 70% lightness, placing it in the blue segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Royal Blue is rendered as rgb(102, 122, 255), where the blue channel is highest at 255, producing a strongly blue character. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Royal Blue translates to a CMYK breakdown of 60C 52M 0Y 0K. With almost no black ink (0%), this color is built almost entirely from process inks: 60% cyan, 52% magenta. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Royal Blue

CSS Variable

:root {
  --brand-primary: #667AFF;
  --brand-primary-rgb: 102, 122, 255;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#667AFF',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 60%
M: 52%
Y: 0%
K: 0%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(102, 122, 255)
rgba(102, 122, 255, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #667AFF?
#667AFF is Royal Blue, a cool light color with RGB values of 102, 122, 255. It has a hue of 232°, 100% saturation, and 70% lightness in the HSL color space.
What is the RGB value of #667AFF?
The RGB color code for #667AFF is rgb(102, 122, 255). This means it contains 102 red, 122 green, and 255 blue in the RGB color model.
Is Royal Blue a warm or cool color?
Royal Blue (#667AFF) is a cool color with a hue between 120-300° on the color wheel.
How do I use #667AFF in CSS?
You can use #667AFF in CSS with: background-color: #667AFF; or color: #667AFF; or as an RGB value: rgb(102, 122, 255). For print design, use CMYK: 60%, 52%, 0%, 0%.