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Plum

#663069

Plum is a cool dark color with the hex code #663069. This moderately saturated hue can be represented as RGB 102, 48, 105 in digital design or CMYK 3%, 54%, 0%, 59% for print applications. Find matching Pantone color.

Plum Color Values

HEX
#663069
RGB
102, 48, 105
HSL
297°, 37%, 30%
CMYK
3, 54, 0, 59

Shades & Tints

Darker Lighter

About this color

Plum sits at 297° on the color wheel, placing it in the cool color family, typically conveying calm and professionalism. With 37% saturation and 30% lightness, this moderately saturated dark hue balances visibility with restraint.

In digital design, cool colors like Plum work well for backgrounds, navigation, and establishing trust. Dark colors provide excellent contrast for text overlays and premium brand aesthetics.

When using Plum in print, the CMYK breakdown of 3%, 54%, 0%, 59% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Plum

CSS Variable 

:root {
  --brand-primary: #663069;
  --brand-primary-rgb: 102, 48, 105;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#663069',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 3%
M: 54%
Y: 0%
K: 59%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(102, 48, 105)
rgba(102, 48, 105, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

2 brand s with colors near 297° on the color wheel

Nubank logo
Nubank
Deezer logo
Deezer

Frequently Asked Questions

What color is #663069?
#663069 is Plum, a cool dark color with RGB values of 102, 48, 105. It has a hue of 297°, 37% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #663069?
The RGB color code for #663069 is rgb(102, 48, 105). This means it contains 102 red, 48 green, and 105 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#663069) is a cool color with a hue between 120-300° on the color wheel.
How do I use #663069 in CSS?
You can use #663069 in CSS with: background-color: #663069; or color: #663069; or as an RGB value: rgb(102, 48, 105). For print design, use CMYK: 3%, 54%, 0%, 59%.

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