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Purple

#6624A8

Purple is a cool medium color with the hex code #6624A8. This vibrant hue can be represented as RGB 102, 36, 168 in digital design or CMYK 39%, 79%, 0%, 34% for print applications. Find matching Pantone color.

Purple color values

HEX
#6624A8
RGB
102, 36, 168
HSL
270°, 65%, 40%
CMYK
39, 79, 0, 34

About this color

Purple sits at 270° on the color wheel with 65% saturation and 40% lightness, placing it in the blue-violet segment of the spectrum. At 65% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Purple is rendered as rgb(102, 36, 168), where the blue channel is highest at 168, producing a strongly blue character. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Purple translates to a CMYK breakdown of 39C 79M 0Y 34K. With a moderate key (34%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Purple

CSS Variable

:root {
  --brand-primary: #6624A8;
  --brand-primary-rgb: 102, 36, 168;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#6624A8',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 39%
M: 79%
Y: 0%
K: 34%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(102, 36, 168)
rgba(102, 36, 168, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 270° on the color wheel

Frequently asked questions

What color is #6624A8?
#6624A8 is Purple, a cool medium color with RGB values of 102, 36, 168. It has a hue of 270°, 65% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #6624A8?
The RGB color code for #6624A8 is rgb(102, 36, 168). This means it contains 102 red, 36 green, and 168 blue in the RGB color model.
Is Purple a warm or cool color?
Purple (#6624A8) is a cool color with a hue between 120-300° on the color wheel.
How do I use #6624A8 in CSS?
You can use #6624A8 in CSS with: background-color: #6624A8; or color: #6624A8; or as an RGB value: rgb(102, 36, 168). For print design, use CMYK: 39%, 79%, 0%, 34%.