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Bordeaux

#66001B

Bordeaux is a warm dark color with the hex code #66001B. This vibrant hue can be represented as RGB 102, 0, 27 in digital design or CMYK 0%, 100%, 74%, 60% for print applications. Find matching Pantone color.

Bordeaux color values

HEX
#66001B
RGB
102, 0, 27
HSL
344°, 100%, 20%
CMYK
0, 100, 74, 60

About this color

Bordeaux sits at 344° on the color wheel with 100% saturation and 20% lightness, placing it in the magenta-red segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Bordeaux is rendered as rgb(102, 0, 27), where the red channel dominates at 102, creating a strongly red-skewed appearance. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Bordeaux translates to a CMYK breakdown of 0C 100M 74Y 60K. A substantial black component (60%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Bordeaux

CSS Variable

:root {
  --brand-primary: #66001B;
  --brand-primary-rgb: 102, 0, 27;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#66001B',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 100%
Y: 74%
K: 60%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(102, 0, 27)
rgba(102, 0, 27, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #66001B?
#66001B is Bordeaux, a warm dark color with RGB values of 102, 0, 27. It has a hue of 344°, 100% saturation, and 20% lightness in the HSL color space.
What is the RGB value of #66001B?
The RGB color code for #66001B is rgb(102, 0, 27). This means it contains 102 red, 0 green, and 27 blue in the RGB color model.
Is Bordeaux a warm or cool color?
Bordeaux (#66001B) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #66001B in CSS?
You can use #66001B in CSS with: background-color: #66001B; or color: #66001B; or as an RGB value: rgb(102, 0, 27). For print design, use CMYK: 0%, 100%, 74%, 60%.