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Purple

#5E0099

Purple is a cool dark color with the hex code #5E0099. This vibrant hue can be represented as RGB 94, 0, 153 in digital design or CMYK 39%, 100%, 0%, 40% for print applications. Find matching Pantone color.

Purple color values

HEX
#5E0099
RGB
94, 0, 153
HSL
277°, 100%, 30%
CMYK
39, 100, 0, 40

About this color

Purple sits at 277° on the color wheel with 100% saturation and 30% lightness, placing it in the blue-violet segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Purple is rendered as rgb(94, 0, 153), where the blue channel is highest at 153, anchoring the color in the cool register. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Purple translates to a CMYK breakdown of 39C 100M 0Y 40K. With a moderate key (40%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Purple

CSS Variable

:root {
  --brand-primary: #5E0099;
  --brand-primary-rgb: 94, 0, 153;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#5E0099',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 39%
M: 100%
Y: 0%
K: 40%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(94, 0, 153)
rgba(94, 0, 153, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 277° on the color wheel

Frequently asked questions

What color is #5E0099?
#5E0099 is Purple, a cool dark color with RGB values of 94, 0, 153. It has a hue of 277°, 100% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #5E0099?
The RGB color code for #5E0099 is rgb(94, 0, 153). This means it contains 94 red, 0 green, and 153 blue in the RGB color model.
Is Purple a warm or cool color?
Purple (#5E0099) is a cool color with a hue between 120-300° on the color wheel.
How do I use #5E0099 in CSS?
You can use #5E0099 in CSS with: background-color: #5E0099; or color: #5E0099; or as an RGB value: rgb(94, 0, 153). For print design, use CMYK: 39%, 100%, 0%, 40%.