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Purple Heart

#5A1DAF

Purple Heart is a cool medium color with the hex code #5A1DAF. This vibrant hue can be represented as RGB 90, 29, 175 in digital design or CMYK 49%, 83%, 0%, 31% for print applications. Find matching Pantone color.

Purple Heart color values

HEX
#5A1DAF
RGB
90, 29, 175
HSL
265°, 72%, 40%
CMYK
49, 83, 0, 31

Shades & tints

Darker Lighter

About this color

Purple Heart sits at 265° on the color wheel with 72% saturation and 40% lightness, placing it in the blue-violet segment of the spectrum. At 72% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Purple Heart is rendered as rgb(90, 29, 175), where the blue channel is highest at 175, producing a strongly blue character. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Purple Heart translates to a CMYK breakdown of 49C 83M 0Y 31K. With a moderate key (31%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Purple Heart

CSS Variable 

:root {
  --brand-primary: #5A1DAF;
  --brand-primary-rgb: 90, 29, 175;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#5A1DAF',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 49%
M: 83%
Y: 0%
K: 31%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(90, 29, 175)
rgba(90, 29, 175, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

11 brand s with colors near 265° on the color wheel

Canva logo
Canva
Figma logo
Figma
Patagonia logo
Patagonia
Twitch logo
Twitch

Frequently asked questions

What color is #5A1DAF?
#5A1DAF is Purple Heart, a cool medium color with RGB values of 90, 29, 175. It has a hue of 265°, 72% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #5A1DAF?
The RGB color code for #5A1DAF is rgb(90, 29, 175). This means it contains 90 red, 29 green, and 175 blue in the RGB color model.
Is Purple Heart a warm or cool color?
Purple Heart (#5A1DAF) is a cool color with a hue between 120-300° on the color wheel.
How do I use #5A1DAF in CSS?
You can use #5A1DAF in CSS with: background-color: #5A1DAF; or color: #5A1DAF; or as an RGB value: rgb(90, 29, 175). For print design, use CMYK: 49%, 83%, 0%, 31%.

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