Skip to main content

Loulou

#590D4C

Loulou is a warm dark color with the hex code #590D4C. This vibrant hue can be represented as RGB 89, 13, 76 in digital design or CMYK 0%, 85%, 15%, 65% for print applications. Find matching Pantone color.

Loulou color values

HEX
#590D4C
RGB
89, 13, 76
HSL
310°, 75%, 20%
CMYK
0, 85, 15, 65

Shades & tints

Darker Lighter

About this color

Loulou sits at 310° on the color wheel with 75% saturation and 20% lightness, placing it in the violet-magenta segment of the spectrum. At 75% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Loulou is rendered as rgb(89, 13, 76), where the red channel dominates at 89, though the other channels keep the hue balanced. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Loulou translates to a CMYK breakdown of 0C 85M 15Y 65K. A substantial black component (65%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Loulou

CSS Variable 

:root {
  --brand-primary: #590D4C;
  --brand-primary-rgb: 89, 13, 76;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#590D4C',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 85%
Y: 15%
K: 65%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(89, 13, 76)
rgba(89, 13, 76, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 310° on the color wheel

Dunkin' logo
Dunkin'
Elastic logo
Elastic

Frequently asked questions

What color is #590D4C?
#590D4C is Loulou, a warm dark color with RGB values of 89, 13, 76. It has a hue of 310°, 75% saturation, and 20% lightness in the HSL color space.
What is the RGB value of #590D4C?
The RGB color code for #590D4C is rgb(89, 13, 76). This means it contains 89 red, 13 green, and 76 blue in the RGB color model.
Is Loulou a warm or cool color?
Loulou (#590D4C) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #590D4C in CSS?
You can use #590D4C in CSS with: background-color: #590D4C; or color: #590D4C; or as an RGB value: rgb(89, 13, 76). For print design, use CMYK: 0%, 85%, 15%, 65%.

Color tools