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Purple

#540264

Purple is a cool dark color with the hex code #540264. This vibrant hue can be represented as RGB 84, 2, 100 in digital design or CMYK 16%, 98%, 0%, 61% for print applications. Find matching Pantone color.

Purple Color Values

HEX
#540264
RGB
84, 2, 100
HSL
290°, 96%, 20%
CMYK
16, 98, 0, 61

About this color

Purple sits at 290° on the color wheel, placing it in the cool color family, typically conveying calm and professionalism. With 96% saturation and 20% lightness, this vibrant dark hue conveys richness and intensity.

In digital design, cool colors like Purple work well for backgrounds, navigation, and establishing trust. Dark colors provide excellent contrast for text overlays and premium brand aesthetics.

When using Purple in print, the CMYK breakdown of 16%, 98%, 0%, 61% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

How to use Purple

CSS Variable

:root {
  --brand-primary: #540264;
  --brand-primary-rgb: 84, 2, 100;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#540264',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 16%
M: 98%
Y: 0%
K: 61%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(84, 2, 100)
rgba(84, 2, 100, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

3 brand s with colors near 290° on the color wheel

Frequently Asked Questions

What color is #540264?
#540264 is Purple, a cool dark color with RGB values of 84, 2, 100. It has a hue of 290°, 96% saturation, and 20% lightness in the HSL color space.
What is the RGB value of #540264?
The RGB color code for #540264 is rgb(84, 2, 100). This means it contains 84 red, 2 green, and 100 blue in the RGB color model.
Is Purple a warm or cool color?
Purple (#540264) is a cool color with a hue between 120-300° on the color wheel.
How do I use #540264 in CSS?
You can use #540264 in CSS with: background-color: #540264; or color: #540264; or as an RGB value: rgb(84, 2, 100). For print design, use CMYK: 16%, 98%, 0%, 61%.