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Loulou

#520047

Loulou is a warm dark color with the hex code #520047. This vibrant hue can be represented as RGB 82, 0, 71 in digital design or CMYK 0%, 100%, 13%, 68% for print applications. Find matching Pantone color.

Loulou color values

HEX
#520047
RGB
82, 0, 71
HSL
308°, 100%, 16%
CMYK
0, 100, 13, 68

Shades & tints

Darker Lighter

About this color

Loulou sits at 308° on the color wheel with 100% saturation and 16% lightness, placing it in the violet-magenta segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Loulou is rendered as rgb(82, 0, 71), where the red channel dominates at 82, though the other channels keep the hue balanced. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Loulou translates to a CMYK breakdown of 0C 100M 13Y 68K. A substantial black component (68%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Loulou

CSS Variable 

:root {
  --brand-primary: #520047;
  --brand-primary-rgb: 82, 0, 71;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#520047',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 100%
Y: 13%
K: 68%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(82, 0, 71)
rgba(82, 0, 71, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

3 brand s with colors near 308° on the color wheel

Dunkin' logo
Dunkin'
Elastic logo
Elastic
Nubank logo
Nubank

Frequently asked questions

What color is #520047?
#520047 is Loulou, a warm dark color with RGB values of 82, 0, 71. It has a hue of 308°, 100% saturation, and 16% lightness in the HSL color space.
What is the RGB value of #520047?
The RGB color code for #520047 is rgb(82, 0, 71). This means it contains 82 red, 0 green, and 71 blue in the RGB color model.
Is Loulou a warm or cool color?
Loulou (#520047) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #520047 in CSS?
You can use #520047 in CSS with: background-color: #520047; or color: #520047; or as an RGB value: rgb(82, 0, 71). For print design, use CMYK: 0%, 100%, 13%, 68%.

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