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Loulou

#511353

Loulou is a cool dark color with the hex code #511353. This vibrant hue can be represented as RGB 81, 19, 83 in digital design or CMYK 2%, 77%, 0%, 67% for print applications. Find matching Pantone color.

Loulou color values

HEX
#511353
RGB
81, 19, 83
HSL
298°, 63%, 20%
CMYK
2, 77, 0, 67

About this color

Loulou sits at 298° on the color wheel with 63% saturation and 20% lightness, placing it in the violet-magenta segment of the spectrum. At 63% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Loulou is rendered as rgb(81, 19, 83), where the blue channel is highest at 83, though it sits close to the other channels. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Loulou translates to a CMYK breakdown of 2C 77M 0Y 67K. A substantial black component (67%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Loulou

CSS Variable

:root {
  --brand-primary: #511353;
  --brand-primary-rgb: 81, 19, 83;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#511353',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 2%
M: 77%
Y: 0%
K: 67%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(81, 19, 83)
rgba(81, 19, 83, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 298° on the color wheel

Frequently asked questions

What color is #511353?
#511353 is Loulou, a cool dark color with RGB values of 81, 19, 83. It has a hue of 298°, 63% saturation, and 20% lightness in the HSL color space.
What is the RGB value of #511353?
The RGB color code for #511353 is rgb(81, 19, 83). This means it contains 81 red, 19 green, and 83 blue in the RGB color model.
Is Loulou a warm or cool color?
Loulou (#511353) is a cool color with a hue between 120-300° on the color wheel.
How do I use #511353 in CSS?
You can use #511353 in CSS with: background-color: #511353; or color: #511353; or as an RGB value: rgb(81, 19, 83). For print design, use CMYK: 2%, 77%, 0%, 67%.