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Loulou

#501645

Loulou is a warm dark color with the hex code #501645. This moderately saturated hue can be represented as RGB 80, 22, 69 in digital design or CMYK 0%, 72%, 14%, 69% for print applications. Find matching Pantone color.

Loulou color values

HEX
#501645
RGB
80, 22, 69
HSL
311°, 57%, 20%
CMYK
0, 72, 14, 69

Shades & tints

Darker Lighter

About this color

Loulou sits at 311° on the color wheel with 57% saturation and 20% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 57% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Loulou is rendered as rgb(80, 22, 69), where the red channel dominates at 80, though the other channels keep the hue balanced. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Loulou translates to a CMYK breakdown of 0C 72M 14Y 69K. A substantial black component (69%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Loulou

CSS Variable 

:root {
  --brand-primary: #501645;
  --brand-primary-rgb: 80, 22, 69;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#501645',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 72%
Y: 14%
K: 69%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(80, 22, 69)
rgba(80, 22, 69, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 311° on the color wheel

Dunkin' logo
Dunkin'
Elastic logo
Elastic

Frequently asked questions

What color is #501645?
#501645 is Loulou, a warm dark color with RGB values of 80, 22, 69. It has a hue of 311°, 57% saturation, and 20% lightness in the HSL color space.
What is the RGB value of #501645?
The RGB color code for #501645 is rgb(80, 22, 69). This means it contains 80 red, 22 green, and 69 blue in the RGB color model.
Is Loulou a warm or cool color?
Loulou (#501645) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #501645 in CSS?
You can use #501645 in CSS with: background-color: #501645; or color: #501645; or as an RGB value: rgb(80, 22, 69). For print design, use CMYK: 0%, 72%, 14%, 69%.

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