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Bismark

#4D7480

Bismark is a cool medium color with the hex code #4D7480. This muted hue can be represented as RGB 77, 116, 128 in digital design or CMYK 40%, 9%, 0%, 50% for print applications. Find matching Pantone color.

Bismark color values

HEX
#4D7480
RGB
77, 116, 128
HSL
194°, 25%, 40%
CMYK
40, 9, 0, 50

Shades & tints

Darker Lighter

About this color

Bismark sits at 194° on the color wheel with 25% saturation and 40% lightness, placing it in the cyan segment of the spectrum. Its restrained 25% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Bismark is rendered as rgb(77, 116, 128), where the blue channel is highest at 128, though it sits close to the other channels. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, Bismark translates to a CMYK breakdown of 40C 9M 0Y 50K. With a moderate key (50%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Bismark

CSS Variable 

:root {
  --brand-primary: #4D7480;
  --brand-primary-rgb: 77, 116, 128;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#4D7480',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 40%
M: 9%
Y: 0%
K: 50%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(77, 116, 128)
rgba(77, 116, 128, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 194° on the color wheel

Slack logo
Slack
Vimeo logo
Vimeo
Cisco logo
Cisco
Intel logo
Intel

Frequently asked questions

What color is #4D7480?
#4D7480 is Bismark, a cool medium color with RGB values of 77, 116, 128. It has a hue of 194°, 25% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #4D7480?
The RGB color code for #4D7480 is rgb(77, 116, 128). This means it contains 77 red, 116 green, and 128 blue in the RGB color model.
Is Bismark a warm or cool color?
Bismark (#4D7480) is a cool color with a hue between 120-300° on the color wheel.
How do I use #4D7480 in CSS?
You can use #4D7480 in CSS with: background-color: #4D7480; or color: #4D7480; or as an RGB value: rgb(77, 116, 128). For print design, use CMYK: 40%, 9%, 0%, 50%.

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