Purple Heart is a
cool light color with the hex code #4D44EE.
This vibrant hue can be represented as RGB
77, 68, 238 in digital design or CMYK 68%, 71%, 0%, 7% for print applications.
Find matching Pantone color.
Purple Heart
#4D44EE
Purple Heart color values
- HEX
- #4D44EE
- RGB
- 77, 68, 238
- HSL
- 243°, 83%, 60%
- CMYK
- 68, 71, 0, 7
Shades & tints
Darker Lighter
About this color
Purple Heart sits at 243° on the color wheel with 83% saturation and 60% lightness, placing it in the blue segment of the spectrum. With saturation at 83%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.
In digital environments, Purple Heart is rendered as rgb(77, 68, 238), where the blue channel is highest at 238, producing a strongly blue character. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.
For print, Purple Heart translates to a CMYK breakdown of 68C 71M 0Y 7K. The low-to-moderate black value (7%) means the color's character in print comes primarily from its magenta ink content (71%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Purple Heart
CSS Variable
:root {
--brand-primary: #4D44EE;
--brand-primary-rgb: 77, 68, 238;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#4D44EE',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 68%
M: 71%
Y: 0%
K: 7%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(77, 68, 238)
rgba(77, 68, 238, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Brands using similar hue
24 brand s with colors near 243° on the color wheel
Frequently asked questions
What color is #4D44EE?
#4D44EE is Purple Heart, a cool light color with RGB values of 77, 68, 238. It has a hue of 243°, 83%
saturation, and 60% lightness in the HSL color
space.
What is the RGB value of #4D44EE?
The RGB color code for #4D44EE is rgb(77, 68, 238). This means it contains 77 red,
68 green, and 238 blue in the RGB color model.
Is Purple Heart a warm or cool color?
Purple Heart (#4D44EE) is a cool color with a hue between 120-300° on the color wheel.
How do I use #4D44EE in CSS?
You can use #4D44EE in CSS with:
background-color: #4D44EE; or color: #4D44EE; or as an RGB value: rgb(77, 68, 238). For print design, use CMYK: 68%, 71%, 0%, 7%.