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Purple Heart

#4D19B3

Purple Heart is a cool medium color with the hex code #4D19B3. This vibrant hue can be represented as RGB 77, 25, 179 in digital design or CMYK 57%, 86%, 0%, 30% for print applications. Find matching Pantone color.

Purple Heart color values

HEX
#4D19B3
RGB
77, 25, 179
HSL
260°, 75%, 40%
CMYK
57, 86, 0, 30

Shades & tints

Darker Lighter

About this color

Purple Heart sits at 260° on the color wheel with 75% saturation and 40% lightness, placing it in the blue-violet segment of the spectrum. At 75% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Purple Heart is rendered as rgb(77, 25, 179), where the blue channel is highest at 179, producing a strongly blue character. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Purple Heart translates to a CMYK breakdown of 57C 86M 0Y 30K. With a moderate key (30%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Purple Heart

CSS Variable 

:root {
  --brand-primary: #4D19B3;
  --brand-primary-rgb: 77, 25, 179;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#4D19B3',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 57%
M: 86%
Y: 0%
K: 30%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(77, 25, 179)
rgba(77, 25, 179, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

14 brand s with colors near 260° on the color wheel

Canva logo
Canva
Patagonia logo
Patagonia
Twitch logo
Twitch
GitLab logo
GitLab

Frequently asked questions

What color is #4D19B3?
#4D19B3 is Purple Heart, a cool medium color with RGB values of 77, 25, 179. It has a hue of 260°, 75% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #4D19B3?
The RGB color code for #4D19B3 is rgb(77, 25, 179). This means it contains 77 red, 25 green, and 179 blue in the RGB color model.
Is Purple Heart a warm or cool color?
Purple Heart (#4D19B3) is a cool color with a hue between 120-300° on the color wheel.
How do I use #4D19B3 in CSS?
You can use #4D19B3 in CSS with: background-color: #4D19B3; or color: #4D19B3; or as an RGB value: rgb(77, 25, 179). For print design, use CMYK: 57%, 86%, 0%, 30%.

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