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Hippie Blue

#499DB6

Hippie Blue is a cool medium color with the hex code #499DB6. This moderately saturated hue can be represented as RGB 73, 157, 182 in digital design or CMYK 60%, 14%, 0%, 29% for print applications. Find matching Pantone color.

Hippie Blue color values

HEX
#499DB6
RGB
73, 157, 182
HSL
194°, 43%, 50%
CMYK
60, 14, 0, 29

Shades & tints

Darker Lighter

About this color

Hippie Blue sits at 194° on the color wheel with 43% saturation and 50% lightness, placing it in the cyan segment of the spectrum. The moderate 43% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Hippie Blue is rendered as rgb(73, 157, 182), where the blue channel is highest at 182, though it sits close to the other channels. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Hippie Blue translates to a CMYK breakdown of 60C 14M 0Y 29K. With a moderate key (29%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Hippie Blue

CSS Variable 

:root {
  --brand-primary: #499DB6;
  --brand-primary-rgb: 73, 157, 182;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#499DB6',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 60%
M: 14%
Y: 0%
K: 29%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(73, 157, 182)
rgba(73, 157, 182, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 194° on the color wheel

Slack logo
Slack
Vimeo logo
Vimeo
Cisco logo
Cisco
Intel logo
Intel

Frequently asked questions

What color is #499DB6?
#499DB6 is Hippie Blue, a cool medium color with RGB values of 73, 157, 182. It has a hue of 194°, 43% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #499DB6?
The RGB color code for #499DB6 is rgb(73, 157, 182). This means it contains 73 red, 157 green, and 182 blue in the RGB color model.
Is Hippie Blue a warm or cool color?
Hippie Blue (#499DB6) is a cool color with a hue between 120-300° on the color wheel.
How do I use #499DB6 in CSS?
You can use #499DB6 in CSS with: background-color: #499DB6; or color: #499DB6; or as an RGB value: rgb(73, 157, 182). For print design, use CMYK: 60%, 14%, 0%, 29%.

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