Purple Heart is a
cool light color with the hex code #4548ED.
This vibrant hue can be represented as RGB
69, 72, 237 in digital design or CMYK 71%, 70%, 0%, 7% for print applications.
Find matching Pantone color.
Purple Heart
#4548ED
Purple Heart color values
- HEX
- #4548ED
- RGB
- 69, 72, 237
- HSL
- 239°, 82%, 60%
- CMYK
- 71, 70, 0, 7
Shades & tints
Darker Lighter
About this color
Purple Heart sits at 239° on the color wheel with 82% saturation and 60% lightness, placing it in the blue segment of the spectrum. With saturation at 82%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.
In digital environments, Purple Heart is rendered as rgb(69, 72, 237), where the blue channel is highest at 237, producing a strongly blue character. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.
For print, Purple Heart translates to a CMYK breakdown of 71C 70M 0Y 7K. The low-to-moderate black value (7%) means the color's character in print comes primarily from its cyan ink content (71%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Purple Heart
CSS Variable
:root {
--brand-primary: #4548ED;
--brand-primary-rgb: 69, 72, 237;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#4548ED',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 71%
M: 70%
Y: 0%
K: 7%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(69, 72, 237)
rgba(69, 72, 237, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Brands using similar hue
24 brand s with colors near 239° on the color wheel
Frequently asked questions
What color is #4548ED?
#4548ED is Purple Heart, a cool light color with RGB values of 69, 72, 237. It has a hue of 239°, 82%
saturation, and 60% lightness in the HSL color
space.
What is the RGB value of #4548ED?
The RGB color code for #4548ED is rgb(69, 72, 237). This means it contains 69 red,
72 green, and 237 blue in the RGB color model.
Is Purple Heart a warm or cool color?
Purple Heart (#4548ED) is a cool color with a hue between 120-300° on the color wheel.
How do I use #4548ED in CSS?
You can use #4548ED in CSS with:
background-color: #4548ED; or color: #4548ED; or as an RGB value: rgb(69, 72, 237). For print design, use CMYK: 71%, 70%, 0%, 7%.