Purple Heart

Q: How do I use #431BB1 in CSS?

You can use #431BB1 in CSS with: background-color: #431BB1; or color: #431BB1; or as an RGB value: rgb(67, 27, 177). For print design, use CMYK: 62%, 85%, 0%, 31%.

#431BB1

Purple Heart is a cool medium color with the hex code #431BB1. This vibrant hue can be represented as RGB 67, 27, 177 in digital design or CMYK 62%, 85%, 0%, 31% for print applications. Find matching Pantone color.

Purple Heart color values

HEX: #431BB1
RGB: 67, 27, 177
HSL: 256°, 74%, 40%
CMYK: 62, 85, 0, 31

Shades & tints

Darker Lighter

About this color

Purple Heart sits at 256° on the color wheel with 74% saturation and 40% lightness, placing it in the blue-violet segment of the spectrum. At 74% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Purple Heart is rendered as rgb(67, 27, 177), where the blue channel is highest at 177, producing a strongly blue character. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Purple Heart translates to a CMYK breakdown of 62C 85M 0Y 31K. With a moderate key (31%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Purple Heart

CSS Variable

:root {
  --brand-primary: #431BB1;
  --brand-primary-rgb: 67, 27, 177;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#431BB1',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 62%
M: 85%
Y: 0%
K: 31%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(67, 27, 177)
rgba(67, 27, 177, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

14 brand s with colors near 256° on the color wheel

Frequently asked questions

What color is #431BB1?

#431BB1 is Purple Heart, a cool medium color with RGB values of 67, 27, 177. It has a hue of 256°, 74% saturation, and 40% lightness in the HSL color space.

What is the RGB value of #431BB1?

The RGB color code for #431BB1 is rgb(67, 27, 177). This means it contains 67 red, 27 green, and 177 blue in the RGB color model.

Is Purple Heart a warm or cool color?

Purple Heart (#431BB1) is a cool color with a hue between 120-300° on the color wheel.

How do I use #431BB1 in CSS?

You can use #431BB1 in CSS with: background-color: #431BB1; or color: #431BB1; or as an RGB value: rgb(67, 27, 177). For print design, use CMYK: 62%, 85%, 0%, 31%.