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Kashmir Blue

#40698C

Kashmir Blue is a cool medium color with the hex code #40698C. This moderately saturated hue can be represented as RGB 64, 105, 140 in digital design or CMYK 54%, 25%, 0%, 45% for print applications. Find matching Pantone color.

Kashmir Blue color values

HEX
#40698C
RGB
64, 105, 140
HSL
208°, 37%, 40%
CMYK
54, 25, 0, 45

Shades & tints

Darker Lighter

About this color

Kashmir Blue sits at 208° on the color wheel with 37% saturation and 40% lightness, placing it in the blue segment of the spectrum. The moderate 37% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Kashmir Blue is rendered as rgb(64, 105, 140), where the blue channel is highest at 140, anchoring the color in the cool register. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Kashmir Blue translates to a CMYK breakdown of 54C 25M 0Y 45K. With a moderate key (45%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Kashmir Blue

CSS Variable 

:root {
  --brand-primary: #40698C;
  --brand-primary-rgb: 64, 105, 140;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#40698C',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 54%
M: 25%
Y: 0%
K: 45%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(64, 105, 140)
rgba(64, 105, 140, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 208° on the color wheel

American Express logo
American Express
Cisco logo
Cisco
Meta logo
Meta
Pepsi logo
Pepsi

Frequently asked questions

What color is #40698C?
#40698C is Kashmir Blue, a cool medium color with RGB values of 64, 105, 140. It has a hue of 208°, 37% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #40698C?
The RGB color code for #40698C is rgb(64, 105, 140). This means it contains 64 red, 105 green, and 140 blue in the RGB color model.
Is Kashmir Blue a warm or cool color?
Kashmir Blue (#40698C) is a cool color with a hue between 120-300° on the color wheel.
How do I use #40698C in CSS?
You can use #40698C in CSS with: background-color: #40698C; or color: #40698C; or as an RGB value: rgb(64, 105, 140). For print design, use CMYK: 54%, 25%, 0%, 45%.

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