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Waiouru

#393E14

Waiouru is a neutral dark color with the hex code #393E14. This moderately saturated hue can be represented as RGB 57, 62, 20 in digital design or CMYK 8%, 0%, 68%, 76% for print applications. Find matching Pantone color.

Waiouru color values

HEX
#393E14
RGB
57, 62, 20
HSL
67°, 51%, 16%
CMYK
8, 0, 68, 76

About this color

Waiouru sits at 67° on the color wheel with 51% saturation and 16% lightness, placing it in the yellow segment of the spectrum. The moderate 51% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Waiouru is rendered as rgb(57, 62, 20), where the green channel leads at 62, with red and blue channels close behind. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Waiouru translates to a CMYK breakdown of 8C 0M 68Y 76K. A substantial black component (76%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Waiouru

CSS Variable

:root {
  --brand-primary: #393E14;
  --brand-primary-rgb: 57, 62, 20;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#393E14',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 8%
M: 0%
Y: 68%
K: 76%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(57, 62, 20)
rgba(57, 62, 20, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #393E14?
#393E14 is Waiouru, a neutral dark color with RGB values of 57, 62, 20. It has a hue of 67°, 51% saturation, and 16% lightness in the HSL color space.
What is the RGB value of #393E14?
The RGB color code for #393E14 is rgb(57, 62, 20). This means it contains 57 red, 62 green, and 20 blue in the RGB color model.
Is Waiouru a warm or cool color?
Waiouru (#393E14) is a neutral color, sitting between warm and cool on the color wheel.
How do I use #393E14 in CSS?
You can use #393E14 in CSS with: background-color: #393E14; or color: #393E14; or as an RGB value: rgb(57, 62, 20). For print design, use CMYK: 8%, 0%, 68%, 76%.