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Blue Chill

#349698

Blue Chill is a cool medium color with the hex code #349698. This moderately saturated hue can be represented as RGB 52, 150, 152 in digital design or CMYK 66%, 1%, 0%, 40% for print applications. Find matching Pantone color.

Blue Chill color values

HEX
#349698
RGB
52, 150, 152
HSL
181°, 49%, 40%
CMYK
66, 1, 0, 40

About this color

Blue Chill sits at 181° on the color wheel with 49% saturation and 40% lightness, placing it in the cyan segment of the spectrum. The moderate 49% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Blue Chill is rendered as rgb(52, 150, 152), where the blue channel is highest at 152, though it sits close to the other channels. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Blue Chill translates to a CMYK breakdown of 66C 1M 0Y 40K. With a moderate key (40%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Blue Chill

CSS Variable

:root {
  --brand-primary: #349698;
  --brand-primary-rgb: 52, 150, 152;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#349698',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 66%
M: 1%
Y: 0%
K: 40%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(52, 150, 152)
rgba(52, 150, 152, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #349698?
#349698 is Blue Chill, a cool medium color with RGB values of 52, 150, 152. It has a hue of 181°, 49% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #349698?
The RGB color code for #349698 is rgb(52, 150, 152). This means it contains 52 red, 150 green, and 152 blue in the RGB color model.
Is Blue Chill a warm or cool color?
Blue Chill (#349698) is a cool color with a hue between 120-300° on the color wheel.
How do I use #349698 in CSS?
You can use #349698 in CSS with: background-color: #349698; or color: #349698; or as an RGB value: rgb(52, 150, 152). For print design, use CMYK: 66%, 1%, 0%, 40%.