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Blue Chill

#328E9A

Blue Chill is a cool medium color with the hex code #328E9A. This moderately saturated hue can be represented as RGB 50, 142, 154 in digital design or CMYK 68%, 8%, 0%, 40% for print applications. Find matching Pantone color.

Blue Chill color values

HEX
#328E9A
RGB
50, 142, 154
HSL
187°, 51%, 40%
CMYK
68, 8, 0, 40

Shades & tints

Darker Lighter

About this color

Blue Chill sits at 187° on the color wheel with 51% saturation and 40% lightness, placing it in the cyan segment of the spectrum. The moderate 51% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Blue Chill is rendered as rgb(50, 142, 154), where the blue channel is highest at 154, though it sits close to the other channels. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Blue Chill translates to a CMYK breakdown of 68C 8M 0Y 40K. With a moderate key (40%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Blue Chill

CSS Variable 

:root {
  --brand-primary: #328E9A;
  --brand-primary-rgb: 50, 142, 154;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#328E9A',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 68%
M: 8%
Y: 0%
K: 40%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(50, 142, 154)
rgba(50, 142, 154, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 187° on the color wheel

AMD logo
AMD
HubSpot logo
HubSpot
Disney+ logo
Disney+
Canva logo
Canva

Frequently asked questions

What color is #328E9A?
#328E9A is Blue Chill, a cool medium color with RGB values of 50, 142, 154. It has a hue of 187°, 51% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #328E9A?
The RGB color code for #328E9A is rgb(50, 142, 154). This means it contains 50 red, 142 green, and 154 blue in the RGB color model.
Is Blue Chill a warm or cool color?
Blue Chill (#328E9A) is a cool color with a hue between 120-300° on the color wheel.
How do I use #328E9A in CSS?
You can use #328E9A in CSS with: background-color: #328E9A; or color: #328E9A; or as an RGB value: rgb(50, 142, 154). For print design, use CMYK: 68%, 8%, 0%, 40%.

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