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Grape

#321A4C

Grape is a cool dark color with the hex code #321A4C. This moderately saturated hue can be represented as RGB 50, 26, 76 in digital design or CMYK 34%, 66%, 0%, 70% for print applications. Find matching Pantone color.

Grape color values

HEX
#321A4C
RGB
50, 26, 76
HSL
269°, 49%, 20%
CMYK
34, 66, 0, 70

About this color

Grape sits at 269° on the color wheel with 49% saturation and 20% lightness, placing it in the blue-violet segment of the spectrum. The moderate 49% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Grape is rendered as rgb(50, 26, 76), where the blue channel is highest at 76, anchoring the color in the cool register. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Grape translates to a CMYK breakdown of 34C 66M 0Y 70K. A substantial black component (70%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Grape

CSS Variable

:root {
  --brand-primary: #321A4C;
  --brand-primary-rgb: 50, 26, 76;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#321A4C',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 34%
M: 66%
Y: 0%
K: 70%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(50, 26, 76)
rgba(50, 26, 76, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 269° on the color wheel

Frequently asked questions

What color is #321A4C?
#321A4C is Grape, a cool dark color with RGB values of 50, 26, 76. It has a hue of 269°, 49% saturation, and 20% lightness in the HSL color space.
What is the RGB value of #321A4C?
The RGB color code for #321A4C is rgb(50, 26, 76). This means it contains 50 red, 26 green, and 76 blue in the RGB color model.
Is Grape a warm or cool color?
Grape (#321A4C) is a cool color with a hue between 120-300° on the color wheel.
How do I use #321A4C in CSS?
You can use #321A4C in CSS with: background-color: #321A4C; or color: #321A4C; or as an RGB value: rgb(50, 26, 76). For print design, use CMYK: 34%, 66%, 0%, 70%.