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Jacaranda

#32012B

Jacaranda is a warm dark color with the hex code #32012B. This vibrant hue can be represented as RGB 50, 1, 43 in digital design or CMYK 0%, 98%, 14%, 80% for print applications. Find matching Pantone color.

Jacaranda color values

HEX
#32012B
RGB
50, 1, 43
HSL
309°, 96%, 10%
CMYK
0, 98, 14, 80

Shades & tints

Darker Lighter

About this color

Jacaranda sits at 309° on the color wheel with 96% saturation and 10% lightness, placing it in the violet-magenta segment of the spectrum. With saturation at 96%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Near-black lightness makes it read as a deep, absorptive tone — color is implied more than seen.

In digital environments, Jacaranda is rendered as rgb(50, 1, 43), where the red channel dominates at 50, though the other channels keep the hue balanced. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Jacaranda translates to a CMYK breakdown of 0C 98M 14Y 80K. A substantial black component (80%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Jacaranda

CSS Variable 

:root {
  --brand-primary: #32012B;
  --brand-primary-rgb: 50, 1, 43;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#32012B',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 98%
Y: 14%
K: 80%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(50, 1, 43)
rgba(50, 1, 43, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 309° on the color wheel

Dunkin' logo
Dunkin'
Elastic logo
Elastic

Frequently asked questions

What color is #32012B?
#32012B is Jacaranda, a warm dark color with RGB values of 50, 1, 43. It has a hue of 309°, 96% saturation, and 10% lightness in the HSL color space.
What is the RGB value of #32012B?
The RGB color code for #32012B is rgb(50, 1, 43). This means it contains 50 red, 1 green, and 43 blue in the RGB color model.
Is Jacaranda a warm or cool color?
Jacaranda (#32012B) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #32012B in CSS?
You can use #32012B in CSS with: background-color: #32012B; or color: #32012B; or as an RGB value: rgb(50, 1, 43). For print design, use CMYK: 0%, 98%, 14%, 80%.

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