Skip to main content

Cocoa Brown

#311B1E

Cocoa Brown is a warm dark color with the hex code #311B1E. This muted hue can be represented as RGB 49, 27, 30 in digital design or CMYK 0%, 45%, 39%, 81% for print applications. Find matching Pantone color.

Cocoa Brown color values

HEX
#311B1E
RGB
49, 27, 30
HSL
352°, 29%, 15%
CMYK
0, 45, 39, 81

Shades & tints

Darker Lighter

About this color

Cocoa Brown sits at 352° on the color wheel with 29% saturation and 15% lightness, placing it in the magenta-red segment of the spectrum. Its restrained 29% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Near-black lightness makes it read as a deep, absorptive tone — color is implied more than seen.

In digital environments, Cocoa Brown is rendered as rgb(49, 27, 30), where the red channel dominates at 49, though the other channels keep the hue balanced. Low saturation at this depth produces the kind of sophisticated, near-neutral dark that works for application shells, sidebars, and dark-mode base layers.

For print, Cocoa Brown translates to a CMYK breakdown of 0C 45M 39Y 81K. The dominant black channel (81%) does most of the tonal work here — cyan, magenta, and yellow contribute minimally, so the printed result will be a deep, near-neutral tone that reads differently from its screen equivalent. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Cocoa Brown

CSS Variable 

:root {
  --brand-primary: #311B1E;
  --brand-primary-rgb: 49, 27, 30;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#311B1E',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 45%
Y: 39%
K: 81%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(49, 27, 30)
rgba(49, 27, 30, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 352° on the color wheel

Porsche logo
Porsche
H&M logo
H&M
Mastercard logo
Mastercard
Pinterest logo
Pinterest

Frequently asked questions

What color is #311B1E?
#311B1E is Cocoa Brown, a warm dark color with RGB values of 49, 27, 30. It has a hue of 352°, 29% saturation, and 15% lightness in the HSL color space.
What is the RGB value of #311B1E?
The RGB color code for #311B1E is rgb(49, 27, 30). This means it contains 49 red, 27 green, and 30 blue in the RGB color model.
Is Cocoa Brown a warm or cool color?
Cocoa Brown (#311B1E) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #311B1E in CSS?
You can use #311B1E in CSS with: background-color: #311B1E; or color: #311B1E; or as an RGB value: rgb(49, 27, 30). For print design, use CMYK: 0%, 45%, 39%, 81%.

Color tools