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Rich Black

#310209

Rich Black is a warm dark color with the hex code #310209. This vibrant hue can be represented as RGB 49, 2, 9 in digital design or CMYK 0%, 96%, 82%, 81% for print applications. Find matching Pantone color.

Rich Black Color Values

HEX
#310209
RGB
49, 2, 9
HSL
351°, 92%, 10%
CMYK
0, 96, 82, 81

Shades & Tints

Darker Lighter

About this color

Rich Black sits at 351° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 92% saturation and 10% lightness, this vibrant dark hue conveys richness and intensity.

In digital design, warm colors like Rich Black work well for calls-to-action, accent elements, and creating urgency. Dark colors provide excellent contrast for text overlays and premium brand aesthetics.

When using Rich Black in print, the CMYK breakdown of 0%, 96%, 82%, 81% ensures accurate color reproduction. The high black component suggests this color will print deep and rich, though screen appearance may vary from print output.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Rich Black

CSS Variable 

:root {
  --brand-primary: #310209;
  --brand-primary-rgb: 49, 2, 9;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#310209',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 96%
Y: 82%
K: 81%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(49, 2, 9)
rgba(49, 2, 9, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

10 brand s with colors near 351° on the color wheel

Mastercard logo
Mastercard
Netflix logo
Netflix
Airbnb logo
Airbnb
Tesla logo
Tesla

Frequently Asked Questions

What color is #310209?
#310209 is Rich Black, a warm dark color with RGB values of 49, 2, 9. It has a hue of 351°, 92% saturation, and 10% lightness in the HSL color space.
What is the RGB value of #310209?
The RGB color code for #310209 is rgb(49, 2, 9). This means it contains 49 red, 2 green, and 9 blue in the RGB color model.
Is Rich Black a warm or cool color?
Rich Black (#310209) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #310209 in CSS?
You can use #310209 in CSS with: background-color: #310209; or color: #310209; or as an RGB value: rgb(49, 2, 9). For print design, use CMYK: 0%, 96%, 82%, 81%.

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