Blue Chill

Q: How do I use #289AA4 in CSS?

You can use #289AA4 in CSS with: background-color: #289AA4; or color: #289AA4; or as an RGB value: rgb(40, 154, 164). For print design, use CMYK: 76%, 6%, 0%, 36%.

#289AA4

Blue Chill is a cool medium color with the hex code #289AA4. This vibrant hue can be represented as RGB 40, 154, 164 in digital design or CMYK 76%, 6%, 0%, 36% for print applications. Find matching Pantone color.

Blue Chill color values

HEX: #289AA4
RGB: 40, 154, 164
HSL: 185°, 61%, 40%
CMYK: 76, 6, 0, 36

Shades & tints

Darker Lighter

About this color

Blue Chill sits at 185° on the color wheel with 61% saturation and 40% lightness, placing it in the cyan segment of the spectrum. At 61% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Blue Chill is rendered as rgb(40, 154, 164), where the blue channel is highest at 164, though it sits close to the other channels. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Blue Chill translates to a CMYK breakdown of 76C 6M 0Y 36K. With a moderate key (36%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Blue Chill

CSS Variable

:root {
  --brand-primary: #289AA4;
  --brand-primary-rgb: 40, 154, 164;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#289AA4',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 76%
M: 6%
Y: 0%
K: 36%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(40, 154, 164)
rgba(40, 154, 164, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 185° on the color wheel

Frequently asked questions

What color is #289AA4?

#289AA4 is Blue Chill, a cool medium color with RGB values of 40, 154, 164. It has a hue of 185°, 61% saturation, and 40% lightness in the HSL color space.

What is the RGB value of #289AA4?

The RGB color code for #289AA4 is rgb(40, 154, 164). This means it contains 40 red, 154 green, and 164 blue in the RGB color model.

Is Blue Chill a warm or cool color?

Blue Chill (#289AA4) is a cool color with a hue between 120-300° on the color wheel.

How do I use #289AA4 in CSS?

You can use #289AA4 in CSS with: background-color: #289AA4; or color: #289AA4; or as an RGB value: rgb(40, 154, 164). For print design, use CMYK: 76%, 6%, 0%, 36%.