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Rich Black

#260D17

Rich Black is a warm dark color with the hex code #260D17. This moderately saturated hue can be represented as RGB 38, 13, 23 in digital design or CMYK 0%, 66%, 39%, 85% for print applications. Find matching Pantone color.

Rich Black Color Values

HEX
#260D17
RGB
38, 13, 23
HSL
336°, 49%, 10%
CMYK
0, 66, 39, 85

Shades & Tints

Darker Lighter

About this color

Rich Black sits at 336° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 49% saturation and 10% lightness, this moderately saturated dark hue balances visibility with restraint.

In digital design, warm colors like Rich Black work well for calls-to-action, accent elements, and creating urgency. Dark colors provide excellent contrast for text overlays and premium brand aesthetics.

When using Rich Black in print, the CMYK breakdown of 0%, 66%, 39%, 85% ensures accurate color reproduction. The high black component suggests this color will print deep and rich, though screen appearance may vary from print output.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Rich Black

CSS Variable 

:root {
  --brand-primary: #260D17;
  --brand-primary-rgb: 38, 13, 23;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#260D17',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 66%
Y: 39%
K: 85%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(38, 13, 23)
rgba(38, 13, 23, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

6 brand s with colors near 336° on the color wheel

Slack logo
Slack
Mastercard logo
Mastercard
Netflix logo
Netflix
Airbnb logo
Airbnb

Frequently Asked Questions

What color is #260D17?
#260D17 is Rich Black, a warm dark color with RGB values of 38, 13, 23. It has a hue of 336°, 49% saturation, and 10% lightness in the HSL color space.
What is the RGB value of #260D17?
The RGB color code for #260D17 is rgb(38, 13, 23). This means it contains 38 red, 13 green, and 23 blue in the RGB color model.
Is Rich Black a warm or cool color?
Rich Black (#260D17) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #260D17 in CSS?
You can use #260D17 in CSS with: background-color: #260D17; or color: #260D17; or as an RGB value: rgb(38, 13, 23). For print design, use CMYK: 0%, 66%, 39%, 85%.

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