Paua

Q: How do I use #240066 in CSS?

You can use #240066 in CSS with: background-color: #240066; or color: #240066; or as an RGB value: rgb(36, 0, 102). For print design, use CMYK: 65%, 100%, 0%, 60%.

#240066

Paua is a cool dark color with the hex code #240066. This vibrant hue can be represented as RGB 36, 0, 102 in digital design or CMYK 65%, 100%, 0%, 60% for print applications. Find matching Pantone color.

Paua color values

HEX: #240066
RGB: 36, 0, 102
HSL: 261°, 100%, 20%
CMYK: 65, 100, 0, 60

Shades & tints

Darker Lighter

About this color

Paua sits at 261° on the color wheel with 100% saturation and 20% lightness, placing it in the blue-violet segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Paua is rendered as rgb(36, 0, 102), where the blue channel is highest at 102, producing a strongly blue character. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Paua translates to a CMYK breakdown of 65C 100M 0Y 60K. A substantial black component (60%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Paua

CSS Variable

:root {
  --brand-primary: #240066;
  --brand-primary-rgb: 36, 0, 102;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#240066',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 65%
M: 100%
Y: 0%
K: 60%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(36, 0, 102)
rgba(36, 0, 102, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

13 brand s with colors near 261° on the color wheel

Frequently asked questions

What color is #240066?

#240066 is Paua, a cool dark color with RGB values of 36, 0, 102. It has a hue of 261°, 100% saturation, and 20% lightness in the HSL color space.

What is the RGB value of #240066?

The RGB color code for #240066 is rgb(36, 0, 102). This means it contains 36 red, 0 green, and 102 blue in the RGB color model.

Is Paua a warm or cool color?

Paua (#240066) is a cool color with a hue between 120-300° on the color wheel.

How do I use #240066 in CSS?

You can use #240066 in CSS with: background-color: #240066; or color: #240066; or as an RGB value: rgb(36, 0, 102). For print design, use CMYK: 65%, 100%, 0%, 60%.