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Amazon

#1E7B57

Amazon is a cool dark color with the hex code #1E7B57. This vibrant hue can be represented as RGB 30, 123, 87 in digital design or CMYK 76%, 0%, 29%, 52% for print applications. Find matching Pantone color.

Amazon color values

HEX
#1E7B57
RGB
30, 123, 87
HSL
157°, 61%, 30%
CMYK
76, 0, 29, 52

About this color

Amazon sits at 157° on the color wheel with 61% saturation and 30% lightness, placing it in the cyan segment of the spectrum. At 61% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Amazon is rendered as rgb(30, 123, 87), where the green channel leads at 123, pulling the color toward the green-yellow axis. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Amazon translates to a CMYK breakdown of 76C 0M 29Y 52K. A substantial black component (52%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Amazon

CSS Variable

:root {
  --brand-primary: #1E7B57;
  --brand-primary-rgb: 30, 123, 87;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#1E7B57',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 76%
M: 0%
Y: 29%
K: 52%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(30, 123, 87)
rgba(30, 123, 87, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #1E7B57?
#1E7B57 is Amazon, a cool dark color with RGB values of 30, 123, 87. It has a hue of 157°, 61% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #1E7B57?
The RGB color code for #1E7B57 is rgb(30, 123, 87). This means it contains 30 red, 123 green, and 87 blue in the RGB color model.
Is Amazon a warm or cool color?
Amazon (#1E7B57) is a cool color with a hue between 120-300° on the color wheel.
How do I use #1E7B57 in CSS?
You can use #1E7B57 in CSS with: background-color: #1E7B57; or color: #1E7B57; or as an RGB value: rgb(30, 123, 87). For print design, use CMYK: 76%, 0%, 29%, 52%.