Skip to main content

Pacific Blue

#0B96C1

Pacific Blue is a cool medium color with the hex code #0B96C1. This vibrant hue can be represented as RGB 11, 150, 193 in digital design or CMYK 94%, 22%, 0%, 24% for print applications. Find matching Pantone color.

Pacific Blue color values

HEX
#0B96C1
RGB
11, 150, 193
HSL
194°, 89%, 40%
CMYK
94, 22, 0, 24

Shades & tints

Darker Lighter

About this color

Pacific Blue sits at 194° on the color wheel with 89% saturation and 40% lightness, placing it in the cyan segment of the spectrum. With saturation at 89%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Pacific Blue is rendered as rgb(11, 150, 193), where the blue channel is highest at 193, anchoring the color in the cool register. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Pacific Blue translates to a CMYK breakdown of 94C 22M 0Y 24K. The low-to-moderate black value (24%) means the color's character in print comes primarily from its cyan ink content (94%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Pacific Blue

CSS Variable 

:root {
  --brand-primary: #0B96C1;
  --brand-primary-rgb: 11, 150, 193;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#0B96C1',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 94%
M: 22%
Y: 0%
K: 24%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(11, 150, 193)
rgba(11, 150, 193, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 194° on the color wheel

Slack logo
Slack
Vimeo logo
Vimeo
Cisco logo
Cisco
Intel logo
Intel

Frequently asked questions

What color is #0B96C1?
#0B96C1 is Pacific Blue, a cool medium color with RGB values of 11, 150, 193. It has a hue of 194°, 89% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #0B96C1?
The RGB color code for #0B96C1 is rgb(11, 150, 193). This means it contains 11 red, 150 green, and 193 blue in the RGB color model.
Is Pacific Blue a warm or cool color?
Pacific Blue (#0B96C1) is a cool color with a hue between 120-300° on the color wheel.
How do I use #0B96C1 in CSS?
You can use #0B96C1 in CSS with: background-color: #0B96C1; or color: #0B96C1; or as an RGB value: rgb(11, 150, 193). For print design, use CMYK: 94%, 22%, 0%, 24%.

Color tools