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Pacific Blue

#00A7CC

Pacific Blue is a cool medium color with the hex code #00A7CC. This vibrant hue can be represented as RGB 0, 167, 204 in digital design or CMYK 100%, 18%, 0%, 20% for print applications. Find matching Pantone color.

Pacific Blue color values

HEX
#00A7CC
RGB
0, 167, 204
HSL
191°, 100%, 40%
CMYK
100, 18, 0, 20

Shades & tints

Darker Lighter

About this color

Pacific Blue sits at 191° on the color wheel with 100% saturation and 40% lightness, placing it in the cyan segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Pacific Blue is rendered as rgb(0, 167, 204), where the blue channel is highest at 204, anchoring the color in the cool register. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Pacific Blue translates to a CMYK breakdown of 100C 18M 0Y 20K. The low-to-moderate black value (20%) means the color's character in print comes primarily from its cyan ink content (100%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Pacific Blue

CSS Variable 

:root {
  --brand-primary: #00A7CC;
  --brand-primary-rgb: 0, 167, 204;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#00A7CC',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 100%
M: 18%
Y: 0%
K: 20%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(0, 167, 204)
rgba(0, 167, 204, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 191° on the color wheel

Cisco logo
Cisco
HubSpot logo
HubSpot
Slack logo
Slack
AMD logo
AMD

Frequently asked questions

What color is #00A7CC?
#00A7CC is Pacific Blue, a cool medium color with RGB values of 0, 167, 204. It has a hue of 191°, 100% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #00A7CC?
The RGB color code for #00A7CC is rgb(0, 167, 204). This means it contains 0 red, 167 green, and 204 blue in the RGB color model.
Is Pacific Blue a warm or cool color?
Pacific Blue (#00A7CC) is a cool color with a hue between 120-300° on the color wheel.
How do I use #00A7CC in CSS?
You can use #00A7CC in CSS with: background-color: #00A7CC; or color: #00A7CC; or as an RGB value: rgb(0, 167, 204). For print design, use CMYK: 100%, 18%, 0%, 20%.

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